Javier García-Villaraco

Social Media Specialist · Creative · Illustrator

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Professional Experience

Social Media Specialist
Transparency International
Oct.2016 – Today

Transparency International is the global civil society organization leading the fight against corruption. My main role is to coordinate the social media strategy development and execution across TI-S social media channels for community growth, engagement, advocacy and content sharing. I also:

  • Plan and execute social media and display advertising campaigns, measuring and reporting on performance against goals.
  • Analysis of social media impact with tools to track effectiveness
  • Develop insights and recommendations for optimization
  • Develop new content lines
  • Advise all departments, projects and chapters on social media tactics
  • Lead on the social media coverage for the International Anti-Corruption Conference (IACC)
  • Content creation: Graphic Design & Video Edition for social media
  • Coordination of the video production

Senior Social Media Manager
foodpanda | hellofood
Sep. 2013 – Oct 2016

foodpanda is the leading group of online food ordering platforms active in over 30 countries under different brands as foodpanda, hellofood, La Nevera Roja, Foodora, Netpincer, Delivery Club, Donesi among many others. My tasks include:

  • Supervising and training local offices on social strategies and giving them support regarding best practices and new ways to engage the customers
  • Reviewing local content plans
  • Conceptualize and plan both Online and Offline campaigns
  • Management of global social media campaigns for awareness and fan generation
  • Collaboration with influencers
  • To build a global fans community and help to develop and maintain a global brand with more than 3.000.000 fans around the world (by 2016)
  • Managing company’s official social channels

Social Media Manager
Ciclón
Feb. 2013 – Dec. 2015

Ciclón is an international jewelry brand from Madrid present in 10 countries from EE.UU to Japan. I managed for them the everyday life on the social media channels establishing connexions with the customers through different content lines and activities. My work included:

  • Copywriting and art direction for Social Media Channels (product images, text, illustration, graphic design)
  • Development of contests and engagement activities for the Facebook fan page
  • Management of Facebook, Instagram, Twitter and Pinterest
  • Direct relationship with fashion bloggers for collaborations with the brand
  • Creative proposals and proactivity

Art trainee & Online copywriter
GMR Marketing
May 2012 – Feb. 2013

GMR Marketing is part of the Diversified Agency Services (DAS) Network of agencies within the Omnicom Group. My tasks in GMR included:

  • Creative thinking for proposals for different marketing campaigns both online and offline
  • Copywriting for banners and client presentations
  • Fulfillment of the daily graphics queries for the social channels of clients such as Burn (Coca Cola), Banco Santander, Cofares and Ciclón
  • Design of banners and newsletters for RCI Banque and Burn
  • Managing blog content and creatives with different CMS
Other professional experiences

Cinema / TV Production
Lovestone Film, Zoopa, Reverso Films, Carpe Diem

I’ve worked as Production Assistant in several professional short films, TV shows, and commercials. Some of them have been awarded in important film festivals such Sitges, Valladolid, Edinburgh, Oberhausen, Seoul, Slamdance Film Festival, Brooklyn International Film Festival … Check them in the videos below!

Actor
(1998-2003)

Yes. When I was 9 years old I participated in my first TV show in Spain called “Querido Maestro” (Dear teacher) and after that I continued working in other TV Shows, movies, and short films until I was 16, when I decided to focus on my studies. Do you feel curious? Visit my IMDB entry!